The first and most important step in the process of building any website is the site characterization step. Website characterization is a process of defining the goals and objectives of the website, choosing the type of website, deciding on the content of the website, and defining its structure. Extensive learning of the company's structure, character, expertise
Its advantages, as well as the market segment in which it operates, are a necessary condition for creating an effective website that presents the organization and serves its goals. The information collected is used to map and know the types of users on the site and to define the appropriate user experience for each of them.