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Research and Strategy
This short article will attempt to guide you through the initial stages of planning an internet website for your business, prior to its development and design. We assume, that the same way you decided what name to give the business, the products to be sold and the relevant target clients, you will invest the same thought process to the domain and uses of your virtual store and the best international visibility for it. For those of you who might have missed out, here are some facts as to the importance of research and strategy planning for the development of your website, future promotion options and maximum usage of the unlimited internet possibilities: Search engines are coming and going. Localization in countries, various cultures and different languages all contribute to the efficiency and profitability of the search engines.
Co.uk
Israeli websites will receive a higher rating if the domain name ends with "co.il". By the same token, an English site will receive higher rating if it ends with "co.uk". This is significant to an Israeli website which is interested in attracting Israelis to its international internet website. A non-Israeli ending to the domain name would result in a weakened starting point in the Israeli competition market. On the other hand, an Israeli company wishing to target international activities would be at a disadvantage with an Israeli ending.
Another additional research needed to determine the characteristic of the website is the research of "key expressions". It is important to examine and research which relevant searches are appropriate for your target clients. Today there are tools to characterize the individual surfer on the micro level of how often he surfs, and the State or specific city where he is located.
The nature of the site
Another additional research needed to determine the characteristic of the website is the research of "key expressions". It is important to examine and research which relevant searches are appropriate for your target clients. Today there are tools to characterize the individual surfer on the micro level of how often he surfs, and the State or specific city where he is located. Many businesses, if not most of them, use the services of website promoters, such as WebConcepts (Search Engines Optimization). It takes a lot of time to achieve the expertise and knowledge needed, which generally businessmen to do not have. Lack of attention to the promotion activities of a website can lead to business negligence! If the business is not on the first page in a search engine, thousands of potential clients will be unaware of the business, and it will make no difference how much money has been invested in advertising and marketing!